A Clearer View into a Bright Future.

OVERVIEW
When two ambitious teens launched their window cleaning startup, they had plenty of drive, but their brand relied on basic, generic AI graphics that failed to stand out. To help their business truly boom, they needed a complete visual makeover, swapping amateur visuals for a bright, energetic, yet polished look. By establishing a vibrant and professional brand identity, their side-hustle transformed into a trusted local service homeowners are eager to support.

CREATIVE PROCESS
The design refresh drew inspiration from the architectural shapes of different windows, ranging from rectangles and circles to long and short frames, using these basic structures as the foundation for the visual identity. To match the energy of the teen founders, the color palette was built to feel vibrant while maintaining a clean, professional look that set them apart from older local competitors. Taking the business from virtually no visual assets, I delivered a complete brand system, including custom patterns, logo variations, uniforms, car magnets, and marketing collateral.